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Customer Engagement 26 min listen
For years, businesses have structured their marketing and sales strategies around the funnel. But as we devise better ways to engage with our customers, maybe it’s time we evolve our metaphors, too.
Scale by Intercom 25 min listen
This week on the Scale podcast, we’re getting a behind the scenes look into one of the most successful startups of our generation – Stripe.
Scale by Intercom 32 min listen
We hear from Carl Gold (Chief Data Scientist at Zuora) about how the subscription model is transforming legacy businesses, how companies can fight churn with data, and what Goldilocks can teach us all about growth.
Sales 32 min listen
For the latest episode in our Scale series, Dee Reddy caught up with Atlassian’s Kristen Habacht to find out how freemium can drive enterprise sales, how it changes the interaction with the customer, and why it fundamentally affects the relationship between sales, marketing, and product teams.
Scale by Intercom 27 min listen
As more and more data gets stored in the cloud, proving that you can protect your customers’ data is not just a nice-to-have – it’s essential.
Scale by Intercom 30 min listen
The rise of the Big 3 – Amazon, Google and Facebook – means that the way we find and consume information is ever-changing. In our final episode of Scale, HubSpot’s VP of Marketing Meghan Keaney Anderson shares how marketers need to adapt their customer acquisition strategies.
Sales 39 min listen
When it comes to launching sales teams in hyper-growth startups, few people have walked the walk as much as Maggie Hott.
Scale by Intercom 40 min listen
All support teams have the same goal, after all — to understand and better support their customers. Do B2B and B2C have more in common than meets the eye? Later’s VP of Customer Happiness Farhan Virji chats to Dee Reddy about what B2B support teams can learn from their B2C counterparts.