content launch Archives

New book: Intercom on Customer Engagement

The importance of engaging with your customers is arguably the biggest change that has occurred in business in the 21st…

Former Director of Content, Intercom

It doesn’t matter if you’ve tried every marketing technique in the book, if you’re not onboarding users successfully it counts…

Former Senior Editor, Intercom

The SaaS law of averages suggests 40-60% of people who sign up for a free trial of your software will…

Former Senior Editor, Intercom

We’ve just released a new book, Intercom on Starting Up. With the insane volume of startup literature already out there…

Co-founder & Chief Strategy Officer, Intercom

The shift away from one-time transactions toward recurring revenue has made user onboarding the critical step in scaling a product…

Co-founder & Chief Strategy Officer, Intercom

Today we launched our fourth book, Intercom on Jobs-to-be-Done. It draws together some of the most valuable lessons we’ve learned…

Co-founder & Chief Strategy Officer, Intercom

Today we released our third book, Intercom on Customer Support. It explains how we think about customer support, and the…

Co-founder & Chief Strategy Officer, Intercom

We’ve published a lot of articles on product management over the past two years. Rather than leave them in our…

Co-founder & Chief Strategy Officer, Intercom