Customer Service 7 min read
Understanding the customer success pyramid
Maslow’s famous pyramid shows a universal hierarchy of needs, and a similar framework can help us understand customers’ needs and…
customer success
Customer Engagement 1 min read
How to create the perfect onboarding messaging campaign
It doesn’t matter if you’ve tried every marketing technique in the book, if you’re not onboarding users successfully it counts…
Customer Engagement 6 min read
One size onboarding does not fit all
When it comes to guiding customers to success, a one-size-fits-all approach just won’t work. Instead, try differentiating your onboarding to…
Customer Service 6 min read
Real customer delight isn’t over the top
When it comes to customer support, focus on the fundamentals, not the flash, to build a solid product with a…
Customer Engagement 6 min read
Successful customer onboarding never stops
As your product evolves and changes over time, you’ll invest money and time in new features, big product launches and…
Customer Service 8 min read
Day Zero: A new way to define customer success
We’re strong proponents of the idea that successful onboarding is about finding the common ground where both you and your…
Customer Service 31 min listen
Wistia’s Jeff Vincent on solving customer problems
Broadly speaking you can solve customer problems two ways. You can solve them directly with customer support or try and get to the root cause by building or improving a product.
Customer Service 35 min listen
CoSupport’s Sarah Hatter on customer support
Sarah Hatter discusses how the world of customer support is evolving, why great support improves product, how to scale an empathetic support culture, and much more.
