Product & Design 47 min listen
Strategyn’s Tony Ulwick on Jobs-to-be-Done
The founder of innovation consulting firm Strategyn, he’s helped hundreds of companies create new goods and services using JTBD principles,…
jobs-to-be-done
At Intercom, we’re working with Clay Christensen’s Jobs framework for product design. We frame every design problem in a Job, focusing on the triggering event or situation, the motivation and goal, and the intended outcome. And we blog about it in the process.
Customer Engagement 3 min read
Podcast: Intercom’s go-to-market strategy
When you uncover the jobs that your product is hired for it can inform your entire go-to-market strategy. While Jobs-to-be-Done…
Product & Design 1 min read
Our new book: Intercom on Product Management
We’ve published a lot of articles on product management over the past two years. Rather than leave them in our…
Product & Design 1 min watch
How to lose touch, relevance, and customers
Before you release a product or feature, you’re designing it for the behaviour you expect. Once it’s released you start…
Product & Design 1 min watch
Talk: Product strategy in a growing company
Before you launch a product you design for the behavior you expect. After you launch you design for the behavior…
Product & Design 2 min read
This is not a map
Customers will always surprise you with the creative ways they use your product. It’s not deliberate on their behalf though….
Product & Design 4 min read
How to predict technology flops
What do all technology flops have in common? They failed to do a job for their customers. If you are…
Product & Design 5 min read
Why I left Google to join Intercom
After a 7.5 year international adventure with Google, I’ve joined Intercom as Director of Research. So, what lured me away…
Product & Design 12 min read
8 product lessons we can learn from Google+
What broader product lessons we can learn from the inception, launch and evolution of Google+?
