Customer Engagement 13 min watch
The right way to challenge your competitors
Seth Godin once said, “Your fair share isn’t going to be yours unless you give the public a reason to…
Videos
Product & Design 14 min watch
Ways to think about customer onboarding
Onboarding new users is one of the most important jobs for any product. No matter what you’ve built, or how…
Customer Engagement 14 min watch
Content as a growth engine for your business
Would anyone argue that content marketing can be one of the most cost-effective tools for growing a business? That’s probably why…
Customer Service 12 min watch
Who are you building for?
As a company scales it’s easy for teams to lose sight of who they’re building for. With siloed teams and…
Product & Design 36 min watch
Design in the age of entanglement
Design is becoming a rich entanglement of different ideas, technologies, trends, cultures and patterns. And this has a profound impact…
Product & Design 1 min watch
Jobs-to-be-Done: from doubter to believer
Two years ago, I’d never heard of the Jobs-to-be-Done framework. Was it truly a better way to design products and innovate?…
Product & Design 11 min watch
How users understand new products
When you’re building a new product, you need to help customers understand the value your product delivers – fast. Designing…
Customer Engagement 10 min watch
How to market the Job-to-be-Done
What job are customers hiring your product for? At Intercom the answer to this question informs our entire go-to-market strategy,…
Product & Design 13 min watch
Your onboarding has a shelf life
User onboarding for the first several years of Intercom centered on one action: install a snippet of JavaScript. For our…
