Customer Service 12 min watch
Who are you building for?
As a company scales it’s easy for teams to lose sight of who they’re building for. With siloed teams and…
Customer Service 12 min watch
As a company scales it’s easy for teams to lose sight of who they’re building for. With siloed teams and…
Product & Design 36 min watch
Design is becoming a rich entanglement of different ideas, technologies, trends, cultures and patterns. And this has a profound impact…
Product & Design 1 min watch
Two years ago, I’d never heard of the Jobs-to-be-Done framework. Was it truly a better way to design products and innovate?…
Product & Design 11 min watch
When you’re building a new product, you need to help customers understand the value your product delivers – fast. Designing…
Customer Engagement 10 min watch
What job are customers hiring your product for? At Intercom the answer to this question informs our entire go-to-market strategy,…
Product & Design 13 min watch
User onboarding for the first several years of Intercom centered on one action: install a snippet of JavaScript. For our…
Product & Design 10 min watch
User research at a tech company typically lives within the product team. Researchers work with product managers and designers to…
Product & Design 12 min watch
Almost every company claims that they want to be innovative and disruptive. But scratch beneath the surface and the claim…
Product & Design 59 min watch
Design is in the midst of continual change, so it’s increasingly rare to hear from those who have gone the…