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Product & Design 11 min watch
How users understand new products
When you’re building a new product, you need to help customers understand the value your product delivers – fast. Designing…
Product & Design 11 min watch
When you’re building a new product, you need to help customers understand the value your product delivers – fast. Designing…
Customer Engagement 10 min watch
What job are customers hiring your product for? At Intercom the answer to this question informs our entire go-to-market strategy,…
Product & Design 13 min watch
User onboarding for the first several years of Intercom centered on one action: install a snippet of JavaScript. For our…
Product & Design 10 min watch
User research at a tech company typically lives within the product team. Researchers work with product managers and designers to…
Product & Design 12 min watch
Almost every company claims that they want to be innovative and disruptive. But scratch beneath the surface and the claim…
Product & Design 59 min watch
Design is in the midst of continual change, so it’s increasingly rare to hear from those who have gone the…
Product & Design 19 min watch
It’s never been easier for very small teams with very big ideas to achieve massive traction. Here’s just one small…
Engineering 10 min watch
When considering the next improvement in your infrastructure, it’s easy to forget that significant business value can be created by…
Product & Design 10 min watch
Product research is no longer a heavyweight process that takes place in labs, with whiteboards and clipboards, which takes months…