Start Good Trouble: Finding product-market fit, founder-led marketing, and getting into YC
Welcome to Start Good Trouble, an Intercom webinar series where we host discussions with startup leaders.
It’s designed to equip founders and teams with unique insights and modern tactics to help navigate the challenges of building and scaling a company.
In this episode, we talk with Enzo Avigo, co-founder and CEO of June, a next-generation analytics platform dedicated to B2B SaaS. He shares his key learnings from his entrepreneurial journey so far, including the importance of product-market fit (PMF), the real value of getting into Y Combinator, and the growing significance of founder-led marketing.
Key takeaways
June: How it all began
Enzo’s experience as a product manager at Intercom led to the inception of June. He realized the critical need for transforming raw data into meaningful insights, something many in the industry grappled with. Drawing on his experience, he became determined to make data-driven decisions more accessible, and embarked on creating June.
Y Combinator: A launchpad for startups
Enzo emphasizes the importance of reducing uncertainty and proper timing when getting involved with accelerators, such as Y Combinator. He recounts how Y Combinator’s famously intense three-month program helped maintain momentum even though June was in its early stages with only three basic features. One crucial benefit of the program was the way it encouraged the founders to launch earlier than planned—a daunting but ultimately rewarding decision.
Navigating the terrains of product-market fit
Discussing product-market fit, Enzo underscores its nature as a continuous and progressive process rather than being binary. Through validation interviews and a steady response rate, startups can progressively inch closer to PMF. Entrepreneurs also need to have a clear vision of the problem their product intends to solve as they tread the challenging path of finding real fit in their market.
Founder-led marketing: A new trend
As the face of June, Enzo highlights the significance of founder-led marketing, stating his belief that people today prefer authenticity over purely brand-centric messaging. Engaging, genuine, and relatable narratives from founders can create a robust connection with the audience.
Engaging early adopters and audience reception
Building an audience of early adopters can drive content distribution and create a loyal customer base. It also emphasizes the value of iterative content creation to resonate with the audience. Listening and responding to audience feedback and finding different ways to get content in front of them plays a significant role in the entire process.
Stripping down ideas to find the core
When discussing product ideas, Enzo highlights the importance of identifying the product category that solves a specific problem – a strategy essential for finding product-market fit. Word-of-mouth, he suggests, is a very effective early acquisition channel, aided by social media as a catalyst.
Drive to succeed
Enzo highly recommends checking out Y Combinator’s online resources and videos, rehearsing extensively for the YC interview without overtraining, and focusing on developing a minimum viable product (MVP) in the early stages. He cautions that finding PMF can be time-consuming and challenging, but it is a crucial part of the startup process. In the end, Enzo emphasizes the need for clear vision, smart time management, and efficient delegation.
After all, as they say, “well begun is half done.”
